Acer is the World’s 2nd biggest Computer production company. Today, Acer has declared that it is going to expand to the server market by launching a series of servers in classes like Rack, Blade and Tower besides with Microsoft and Intel.
At present, Acer is well established in two server classes, that is in Rack and Tower form factor that are servicing for the BFSI verticals and the government.
Acer India Private Limited’s CMO S. Rajendra has said to the reporters that, “Acer is looking to enhance its profile by entering into the Blader server class to service the requirements of every business field that is needing installation of reliable & new system network and upgrades”.
Acer is planning to release a product termed ‘Gemini’ especially built for optimized density and can be utilized for those applications that are computer and memory storage concentrated. “Since Acer is forceful about establishing itself in the Indian market on the server business, the company is trying to twice over its market share to more than 14 % from the current value of 7.5 % in 1st quarter of 2010”.
In order to accomplish this, Acer has got plans to release series of 17 new models categorized among the 4 main classes of servers, that is Rack Servers, Tower Servers, Blades and Density Optimized servers. These products are directed towards business, Public Sector, BFSI, Education telecom, SMB, Government and other corporate sectors.
Rajendran said that “the Acer with its cent percent indirect model which will be supporting the new line of business, which will be improving and boosting the capacities of our channel associates in order to provide the end to end solutions to our precious customers”.
In India Acer servers have set up base of over 37,000 units. “in the first quarter of this year (2010) we sold around 2000 servers and are looking at a unit development of 42 percent in the server and computer business together”, Rajendran said.
In India Acer has its fourth place in the server market after HP, Dell and IBM.
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