Tag Archives: Bing

Search Race: Bing and Google go one on one.

“The Microsoft search engine Bing will have their marks on countryside Indiana towns where Google was not able to do” said creator of Bing, Edwin Perello. The admin assistant in San Francisco, Laura Michelson was attracted by Flight fare tracker from Bing. The colorful Background images of the Bing has attracted a photographer from Chicago called Paul Callan.

Lot of Americans prefers Google as their main search engine. Sometimes they move to Microsoft’s Bing for some searches and start to work on it continuously. Callan said that, “I used Google before, but as I started using the Bing more, I liked it more. It is just like muscle memory which takes me to Google”.

Bing holds a small key in the web search field in the US. The web analytics company comScore has released that, “on June, 12.7% of search done with Bing compared to the 62.6% of the Google”. The impact of Bing and the Yahoo has been increasing whereas Google is decreasing slightly and continuously.

Google though will not fall down, as it keeps track of the Microsoft Bing’s updates and using those ideas on their search engines as well. Some Bing updates are travel search engine, image search engine, tools for social networking, etc.

Google has acquired the Bing’s ideas by enabling people to change the background and providing navigation tools on the left pane. The search results also had been narrowed giving exact results rather than possible results in blue colors.

The Caris & Company’s senior Internet and Software analyst Sandeep Aggarwal who follows the activity of Google and Microsoft said, “Cold war has started between them. It is clear that the competition with Bing is making Google to try out and catch up with them.”

The VP of Search Products and User Experience Marissa Mayer has said that, “Google’s updates cannot match with Bing. There was lot of work and time that was involved. The Navigation present on the left was developed for over 2 years. We want to have the thing right on the mark.”

From the introduction of Bing on May 2009, Microsoft’s share on searches has increased from 8 % to 12 % but yahoo has got a larger share in the search field. Yahoo has got a search deal from Microsoft.

Image Search of Google upgraded – Thanks to Bing

It is really amazing to note that the smart fellows from Google Search are watching the competitors closely. Today, Google has posed about a sequence of smaller but valuable pinch about the Image Search in Google. The Image Search feature in Google came into existence in the year 2001 with only 250 million pictures and now by the year 2010, it has crossed 10 billion.

Few of the latest functions are originally got from (3rd place) Bing Search from Microsoft, which was released in the year May 2009. From the time of its existence it has made an effort to out smart Google Search.

Google search changed

The new update (Bing like update) to the Google Search is referred to as “instant scrolling”. The Google Image Search will now work in a new way. Before, we can view the thumbnails of the images and if we want to see more results, we will have to click the see more at the bottom. But from now, the result images will get aligned continuously one by one down at once and you only have to scroll down to view the entire results. This is the feature which is actually present in Bing and was found in Live Search of Microsoft also.)

When considering the number of results displayed in a single page, Google has outnumbered Bing. Bing’s auto scroll feature was able to display only 985 results, whereas Google Image Search would display 100 results in a single page.

There is yet another upgrade for the Google Image Search which resembles of the Bing’g feature is, a hover plane that would appear whenever you place the cursor up on a thumbnail. Google has outscored Bing here as well. Bing can display only the details like file size and resolution, but Google would display the image in a bigger preview.

The Google Image Search has got the “densely titled layout” which holds lot of thumbnails in a single page. The same feature is available in the Bing also, where you can maximise or minimise the images.

At present, not all the features are running. Google will soon release them one by one in the future.

The additional upgrade is the bigger thumbnail preview, which will be suitable for Higher Resolution display and supports the keyboard navigations as well. For example: With the help of Page Down / Page UP keys, you can run through the pages faster.

Another new feature is when you click an image, it will take you to a “target page”, where the image is displayed in a larger manner and the website that has got this image would appear behind it.

Image Search Ads is a new feature that is made especially for advertisers. Now advertisers can post their ad images beside the text lines. This is expected to come now or in the future.

Google has succeeded by upgrading its Image Search, thanks to Bing. Competition always results in society’s benefits.

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