On Thursday IBM unveiled the new generation of mainframes, attempting to stiffen its grip on both corporate and Government data centres. Analysts say that the most significant change is that any kinds of PC can be plugged into mainframe to manage a data centre nearly as if it were a single computer.
The move of mainframe by IBM is part of the growing battle in the market for large computers, running the Unix OS.
As the economy slowly picked up, companies have renewed expenditure on smaller data center computers, so called industry standard machines, powered by PC style microprocessors manufactured by Intel and Advanced Micro Devices.
Last week Intel reported a pointed rebound in sales of chips for server computers, and this week IBM said its sales of industry standard servers rose up to 30 percent in the 2nd quarter.
The corporate servers haven’t yet rejuvenated spending on mainframes, bigger machines and Unix-based servers. But analysts expects that to be changed in the 2nd half of this year, aided by new products, like the mainframe models of IBM.
IBM is the alone mainframe computers in the market, after its rivals dropped out few years ago, which includes Hitachi, Amdahl and Fujitsu. So up to some degree the new models will be competing against the previous IBM models. The company claims that the new z series mainframe operates more than 40 percent faster than its previous models and it is 90 percent energy efficient.
To many corporation conservation of space and energy is essential, as they attempt to improve their computing capabilities.
The managing director of Citigroup Martin Kennedy adopts the new mainframes and he says that it consumes 60 percent lesser than the previous model mainframes. Citigroup have also planned to go with a water cooled model which may further trim down the consumption by 12 percent.
The customers says it is attracting due to its capability of plugging in several kinds of computer to mainframes and manage both hardware and software app.
Customers adds that the latest design is intended to make it possible to combine tasks, parcelling out several parts of a complex app to various computer systems, more powerfully than in the past. For e.g. a bank tracks out the ATM transactions in order to get rid of fraud in real time. the mainframes also handling the banking transactions.
Niels Simanis, a senior technology manager at Danske Bank, Denmark, said that plugging in the UNIX machine with the mainframes makes the complex app easier and less expensive.
The Mainframe’s brainy control point for the data centers makes the customers locked further to IBM’s technology. And a better mainframe business is essential to the company’s strategy. The machines alone are generating a yearly sale of $3 billion, 3 percent of the company’s income.
According to Sacconaghi, an analyst at Bernstein Research “ but all the mainframe linked business including software, services, storage and financing, accounts for over 20 percent of IBM’s income and over 40 percent of its profits.
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