Facebook has got a new application for Indians referred as Vaseline Face Whitening application. This application has now caused uproar in the Facebook regarding the racial issue about the skin colour.
Vaseline is an Anglo-Dutch skin care company who has recently released an app “Transform your Face on your Facebook” with the ad of Shahid Kapoor (Bollywood actor), especially for men in order to advertise the skin lightening products.
This app will whiten your profile photo by removing its dark spots. This has caused a furore among the Face book network.
Alexis Madrigal is a columnist in The Atlantic (US magazine) who wrote, “Vaseline’s recent marketing method is directed mainly towards Southern part of Asia yet if used globally might be uncomfortable for you”.
Modern People would want their skin to become light or dark, which reminds us of the racial issue that are present in lot of countries.
According to research group for market Nielson, the worth of the market for face cream is more than 500$ million/year. There is an increase of sales for about 25% and 17% for men and women respectively compared to last year.
The face cream for women was first released before 27 years. Emami is an Indian cosmetics group which has introduced the “Fair & Handsome” face cream for men by ShahRukhKhan (Bollywood actor) before 5 years (2005).
Indian Men Magazine MW’s editor Radhakrishnan Nair told AFP that, “the advertisers are playing with Men’s Minds”. They advertise that, “when you are having a fair skin, you can also get a better job or even a promotion and also a trustworthy wife.”
Even those matrimonial ads that are coming in the Indian Newspapers are also a good example of likeness of being pale.
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