Oh My God, when will this cost reducing strategy stop? The world of eBook and e-readers has been shocked with the latest announcement of Amazon on its new Kindle Wi-Fi (only) e-reader model for just 139$. Now, we have to see what the competitors (like Sony, Borders, and Barnes & Noble) are going to do.
Considering from the past, this new price announcement seems to be really affordable. But, we can expect more cut down in the price from all the companies. If you have plan to buy an e-reader anytime soon, my suggestion would be to postpone it till this cut down becomes stable and the price becoming as low as possible.
How it all started
On June, Barnes & Noble was the one who started this commotion by cutting down its Nook Wi-Fi/3G enabled e-reader from 259$ to 199$. The new comer to the e-reader business in eBook field, Brick-and-Mortar book chain has released a Nook Wi-Fi (only) e-reader for mere 149$.
Barnes & Noble’s announcement has stimulated the Amazon to cut down their Kindle e-reader from 259$ to 189$. Starting this week, they have beaten the odds by launching the lighter and smarter Kindle (3g, Wi-Fi) e-reader for 189$ and the Wi-Fi (only) Kindle e-reader for 139$.
The B&N did not say their next move, but they said that, on Friday, they are going to make a boutique that is sized 1000 square feet to display the Nook on its bookstores
Borders are selling their Kobo e-reader for a reasonable 150$. Starting last month, Sony reduced the cost of the Pocket edition from 170$ to 150$. The disadvantage of both the device would be that, they don’t have a wireless connectivity and require a wired connectivity to the PC to get the contents.
Kindle was introduced to the scene on Nov 2007 by Amazon for 399$. It was high priced but was unique and preferred by many e-book lovers as it was like an iPod for books.
And now, Amazon has released 3rd generation Kindle device that are high profiled in style and wireless connectivity. You can expect a 99$ e-book reader from the Amazon’s competitor soon.
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