As the technology advances, access to internet advances, the entertainment industry has also become more technologically profound. Often the more amazing technology less likely it is to triumph, but surely it widens the scope for a whole new genre of creativity. The internet has become a great equalizer making geography and distance irrelevant and opening the world to collaborate in ways no one could have possibly imagined.
Coming to the latest advances of internet is the “Internet TV”. This is an entirely new television with a new idea rather than new infrastructure. The IPTV as it is referred to in general; it is more of a revolutionary change from what is existing today. It provides true personalization and two way interactivity. It empowers the user the freedom of choice and access to on demand content, just a click away. It variegate from the regular set of television box by different alternatives to choose from. It is more facile to build an IPTV connection than those which we have now in existence using cables, antennas, satellite discs etc.
The Internet TV can have the edge over the other conventional TV due to its interactivity and easy access. Anyone can reconcile their ideas and can innovate anything and just publish, that’s about it the world can now access that innovation anytime they want. It is an open platform, it has enormous implications if you think it through .To the layman, this service is just like a website which displays screens with pages designed in different mark up languages like HTML/JAVA etc which is stored on a web server that a web browser in a setup box requests and displays. Where it differs from is the richness of multimedia displayed and in CRM (customer resource management).This openness and interoperability makes the service transferable and can work on any platform. Like for instance you build up goodguy.com, that once published can be accessed by all the IPTV platforms simultaneously.
The data and content generated by the users is exponential in its popularity and is applicative in everyday life. And IPTV technology beautifies it by giving the full freedom to explore new things which no other TV can do. But where comes the comfort comes the afflict. To maintain the IPTV services you need broadcast rights which differ from country to country. To maintain the HD (high definition) quality of the multimedia high cost is needed and also the quality of the audio video varies with the internet speed the minimum speed required is 1500 kbps as HD is highly sensitive to bandwidth, high bandwidth is to be maintained. So the bet is to invest in LLU (local loop unbundling) via NTL which allows multiple telecommunication connections, rather than using IP(internet protocol) as their transmission media through coax cables. There are many technical hurdles but when we can use it for watching video on you tube, providing IPTV services wouldn’t be a tough job.
The IPTV is existing in the market but the usage is minimal. As also we can say that the infrastructure has not much potential in technology to use IPTV on a wider scale. But as it is said with time everything changes and so good and developing changes are expected in this field.