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Welcome to the world of interactive search engines, as Google introduces its new synergistic search. We have all experienced using Google; it has a very simple and precise way of searching things via the words given by the user. So basically Google takes the keywords given by the user and link to all the various sites which has some substantial data related to it.

Thus, to take a step ahead in the field of visual search Google introduced its new product named as Google goggles. The name may sound humorous but its function is highly impressive. You just have to click a picture from the android phone, having the Google goggles application, and just Google goggles. It will give all the information related to that picture. For example, at the launch of Google goggles a picture of a bottle of wine was clicked by an android phone. When this picture was ran through Google goggles it showed that the bottle contains some apricots. You can use goggles to find various things like CD covers, bar codes, logos and labels. To read the text Google goggles uses optical character recognition for reading logos and labels.

Google goggles is an android application, which recognises the picture clicked and gives the search related to it as to what is there in that picture. Right now it recognises various pictures of different landmarks, books, places, contact info, labels and logos. It is working on recognising various other aspects like plants, fruits etc.
In layman language, internet means Google. To find any info you just have to know how and what to Google right. And if you don’t know what it is just click a picture and goggles will tell you all about it. This is the latest advancement in the arena of visual search. This application can be very useful in revealing out all the undercover secrets of the corruption happening and can be send on and can be known to each and everyone. This new creation will give advanced knowledge about different things from the educational aspects of the growing children. For that instance any individual, will be curious to know about the thing if he sees something new and knows absolutely nothing about it. This application on the broader scale can help us differentiate between the texture and looks of lookalike things which have totally different characteristics.

With the help of different technologies available today like image processing we can clearly notice even the minute details in the picture. Thus, with this we can conclude that Google goggles is a boon in the field of visual communication.

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